57 Ways to Grow Your Business
Tried, tested and triumphant ways to grow your business successfully
All the ideas in this book ultimately revolve around four basic insights on how to grow a business.
- Increase the number of customers
- Increase the number of times each one does business with you
- Increase the average value of each transaction
- Increase your own effectiveness and efficiency
Here are some other business principles that we will explore in the book:
- What you can measure you can manage
- Build in unique core differentiators and focus on them constantly –it’s more important to be different than it is to be better
- Cutting the price is always an option but there is usually a better way – increasing value
- Break compromises and lower the barriers to people doing business with you
- Systemise every aspect of your business
- Empower your team to make it right for every customer
- Create a clear and detailed action plan so you can start enjoying the benefits today
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